Social Media and Communications Specialist

Staff
Hallmark University, Hallmark University College of Aeronautics
Posted 11 months ago
SUMMARY OF THE JOB:   
The Social Media and Communications Specialist is responsible for the implementation of the organizations social media and communications strategy across various community relation types. Responsibilities will include the management of key areas such as; social media presence, social media advertising, content creation, and public relations assistance. This position will be focused on progression of recruitment and community engagement. Other duties may be necessary to compliment the evolving strategy to grow the organizations online presence.
 
ESSENTIAL FUNCTIONS:
  • Participate in the development and implementation of the organizations overall online communications strategy
  • Develop and maintain the organizations social media presence with growth on emerging platforms
  • Contribute to strategy development of inquiry generation through paid social media advertising
  • Identify, prioritize, develop and post compelling content including videos and photos to university’s social media channels that illustrates university culture and campus life.
  • Curate stories and assist Public Relations management with development of content for public relations.
  • Create press releases, guest blogs, university stories, and other articles that amplify the happenings of Hallmark University.
  • Increase positive online reviews and decrease negative online reviews through review management strategies.
  • Expand communication channels to increase media and employer contacts and relationships for maximum reach.
  • Engage with and interview members of our community.
  • Review and report community engagement metrics to show effectiveness and growth
 
 KNOWLEDGE/ SKILLS/ABILITIES:
  • Experience with managing an online presence on social media sites including but not limited to; Facebook, Twitter, TikTok, Snapchat, YouTube, and LinkedIn
  • Experience managing paid advertising campaigns on social media platforms
  • Experience designing and editing press releases and kits
  • Ability to use design software such as Canva or Adobe Creative Suite
  • Strong customer service skills
  • Ability to photograph and edit posts using software
  • Understanding of online marketing processes and behaviors
  • Agility to handle crisis situations and negative feedback
QUALIFICATIONS AND EXPERIENCE: 
 PREFERRED- 
  • BA/BS degree in Marketing
 REQUIRED-
  • 3-4 years’ Experience with Social Media Management and Communications Development
  • High School Diploma
About Hallmark University

Hallmark University is a nonprofit college offering Aviation Maintenance, Information Technology, Cyber Security, Business, and Nursing.

Job Features

Job CategoryFull Time

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