Vice President of Admissions
Department: Admissions & Recruitment
Location: Main Campus
Full Time

SUMMARY OF THE JOB:

The Vice President of Admissions (VPA) provides strategic leadership and oversight for
all University admissions and recruitment functions. This role is responsible for
developing and executing enrollment strategies that align with Hallmark University’s
mission of transforming lives through superior skills, knowledge, and character. The
VPA ensures compliance with institutional policies, accreditation standards, and
regulatory requirements while driving sustainable student population growth. This
position carries direct responsibility for achieving enrollment targets and contributing to
institutional financial sustainability as part of Hallmark’s long-term strategic plan. The
VPA oversees all aspects of new student recruitment including high school outreach, call
center operations, admissions processing, and the performance of all enrollment advisors.

ESSENTIAL FUNCTIONS:

• Lead the design and execution of a comprehensive admissions and recruitment
  strategy that supports Hallmark’s Institutional Strategic Goals, particularly
  Growth (IG2) and Community Engagement & Awareness (IG5).
• Provide direct leadership to the Director of Recruitment (responsible for
  admissions call center operations and high school outreach/recruitment),
  Associate Director of Admissions, Enrollment Operations Manager, and all
  Enrollment Advisors.
• Ensure compliance with all admissions policies, procedures, and criteria outlined
  in the Hallmark University Catalog.
• Develop and manage enrollment forecasting and conversion strategies to achieve
  enrollment and revenue goals.
• Oversee the recruitment pipeline including outreach, lead management, interview
  processes, admissions committee operations, and enrollment agreements.
• Drive innovation in recruitment marketing and outreach, including partnerships
  with area school districts, articulation agreements, area businesses, and initiatives
  supporting active-duty military and veteran populations.
• Collaborate with Academic Affairs, Student Services, and Marketing to ensure
  smooth transition from inquiry to enrollment to student success.
• Establish performance metrics, dashboards, and accountability systems for
  enrollment advisors and operations staff.
• Lead professional development, training, and coaching for all admissions
  personnel to improve service quality, compliance, and performance outcomes.
• Monitor industry trends, competitor practices, and demographic shifts to adjust
  admissions strategies.
• Ensure alignment of recruitment practices with Hallmark’s mission, values, and
  character education model.
• Conduct and organize regular admissions leadership and team meetings to ensure
  clarity of goals, consistency of process, and staff engagement.
• Participate in institutional planning, accreditation reviews, and compliance
  reporting related to admissions and enrollment.
• Support the advancement of diversity in student recruitment and promote
  equitable access to all programs.
• Practice Hallmark’s Core Values and actively support its Mission and Vision.

PROFESSIONAL/PUBLIC ACTIVITIES:

• Engagement in professional admissions and higher education associations is
  encouraged to ensure continuous improvement and industry awareness.

KNOWLEDGE / SKILLS / ABILITIES:

• Proven leadership in higher education admissions and recruitment management.
• Strong data-driven decision-making, forecasting, and analytical skills.
• Exceptional interpersonal, communication, and presentation skills.
• Knowledge of enrollment management systems, CRM tools, and admissions
  technologies.
• Understanding of federal/state regulations, accreditation standards, and
  admissions policies.
•  Ability to foster teamwork, motivate staff, and instill accountability.

QUALIFICATIONS AND EXPERIENCE:

*Required*

• Bachelor’s Degree in Higher Education Administration, Business, or related field
  (Masters preferred). Minimum
• Minimum of seven (7) years of progressive leadership in higher education
  admissions, recruitment, or enrollment management.
• Demonstrated success in enrollment growth, staff leadership, and compliance
  oversight.
• Preferred: Experience with CRM/SIS implementation and optimization to
  enhance operational efficiency and enrollment outcomes.